Blog - Marketing Solutions and Strategies

A marketing funnel is a process that moves customers from awareness through conversion to delight. It's how you reach your audience and get them to buy your product.

Programmatic advertising has revolutionized the digital advertising industry and has become quite a popular buzzword in the marketing world. Prior to the advent of programmatic advertising, all ad space ordering, setup, and reporting processes required intervention of manual labor.

This Blog is a part of a series that focuses on the importance of collection and utilization of First Party Data. The First Blog covers the need for advertisers to collect First Party Data and the amenities the data can unlock for them.

In the part 2 of our ChatGPT & Generative AI Series, we will be talking a little more in depth about the various use cases of AI in Digital Marketing. AI language models have become popular due to advancements in artificial intelligence, natural language processing, and machine learning.

Introduction

Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.

With Google's decision to phase out third-party cookies from its Chrome browser, marketers are presented with the conundrum of finding new ways to personalize targeted ads for their users.

Let’s be clear, in today’s ever-changing internet age the eCommerce conversion rate is around one to two per cent and hardly a few out of thousands will buy your products at first sight.