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Blog - Marketing Solutions and Strategies

Latest Posts

Cracking the Code: How to Use Advertising to Drive Consumer Behavior

Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.

ADH: Next Generation Privacy First Ads Measurement Platform

To make campaign execution & set-up easier Google is heavily automating campaigns. Hence these days it is more focused on automated campaigns such as UAC & Performance Max. This way marketers get to spend more time understanding their users by analyzing data.
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