Topic:
Marketing Technology
Latest Posts
Cracking the Code: How to Use Advertising to Drive Consumer Behavior
Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.
Topic:
Customer Strategy
Why First-Party Data is the Key to Personalized Marketing
With Google's decision to phase out third-party cookies from its Chrome browser, marketers are presented with the conundrum of finding new ways to personalize targeted ads for their users.
Topic:
Marketing Technology
CRO Tips that you need to boost your eCommerce Startups
Let’s be clear, in today’s ever-changing internet age the eCommerce conversion rate is around one to two per cent and hardly a few out of thousands will buy your products at first sight.
Topic:
UX and Creative
Topic:
Customer Strategy
ADH: Next Generation Privacy First Ads Measurement Platform
To make campaign execution & set-up easier Google is heavily automating campaigns. Hence these days it is more focused on automated campaigns such as UAC & Performance Max. This way marketers get to spend more time understanding their users by analyzing data.
Topic:
Topic:
SEO
| UX and Creative
Topic:
UX and Creative
