Marketing Technology | Blog - Page 2

Latest Posts

Sneak Peek into Future of SEO with Augmented Reality

Authored by: Rewati Khare |
Published on: Aug 12, 2020

When we say augmented reality (AV), the first thing which might come to your mind will be either a science fiction movie or capturing a Pokémon. You must have experienced augmented reality as a part of your daily life.

Topic: Marketing Technology

Why is Marketing Automation Important in e-commerce?

Authored by: Shubham Bhardwaj |
Published on: Apr 06, 2020

Why is Marketing Automation Important in e-commerce?

Topic: Marketing Technology | Amazon and eRetail

How to Centralize Your Data and Improve Audience Analysis

Authored by: Jon Regan |
Published on: Feb 11, 2019

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

Topic: Marketing Technology

Building a Marketing Data Platform for Fox Star Studios

Authored by: Umang Sejpal |
Published on: Jan 10, 2019

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.

Topic: Marketing Technology

7 AI Trends Every Marketer Should Know in 2018

Published on: Feb 15, 2018

When it comes to marketing and advertising, a lot of brands are leveraging the data about their users but to a person without a technical background, it becomes a little difficult understanding artificial intelligence, implementing and leveraging its advantages. So what is it all about?

Topic: Marketing Technology