Blog - Marketing Technology

This Blog is a part of a series that focuses on the importance of collection and utilization of First Party Data. The First Blog covers the need for advertisers to collect First Party Data and the amenities the data can unlock for them.

In the part 2 of our ChatGPT & Generative AI Series, we will be talking a little more in depth about the various use cases of AI in Digital Marketing. AI language models have become popular due to advancements in artificial intelligence, natural language processing, and machine learning.

Introduction

With Google's decision to phase out third-party cookies from its Chrome browser, marketers are presented with the conundrum of finding new ways to personalize targeted ads for their users.

Digital advertisement has become more prevalent and efficient, it has placed the buying power back into the hands of buyers and customers, making it an absolute necessity for marketers to get more creative.

Throughout our lives, we perform several actions to pursue our dreams. Some of them bring us good rewards and others do not. In that description of how we pursue our goals in daily life, we framed for ourselves a representative analogy of reinforcement learning.

We humans learn from experiences and machine follows the instructions given by Humans. What If machines start to learn from experiences? This interesting activity is called as Machine Learning. Instead, it is more than just learning, it is also about reasoning and understanding.