Paid Social
We develop and deliver paid social campaigns designed to add measurable value to our clients, using a combination of the latest technology, people-based marketing techniques and bespoke tools and strategies. Using our proprietary audience technology, M1, we can activate addressable audiences and provide businesses with real-time customer insight. Plus, as a Facebook Marketing Partner, we have access to specialised technical support as and when we need it.
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Why it's important
We are a specialist team of paid social experts, supporting businesses with the creation of intelligent and adaptable strategies, as well as execution, optimisation, cross-channel attribution and reporting. Whether you're entering social for the first time, or building innovative, multinational campaigns , we’re here to help.
What makes us different
Our commitment to building dynamic, persona-based audiences ensures that we utilise the unique attributes of social data to achieve highly effective targeting methods. We look to encompass social into a wider channel approach, while always being client-centric and platform agnostic. This ensures we are driving real performance. We have developed algorithmic optimisation using machine learning so that our actions are based on data, rather than opinions. Plus, as a founding member of the Conscious Advertising Network, we have always had a commitment to transparency and vow to help fight ad-fraud, provide best-in-class brand safety and ensure user consent is obtained.
How we work with clients
We build our account teams in a way that maps specific skillsets to the needs of a client, allowing for a more efficient way of working. In an industry where client frustration with the traditional agency is rife, we value transparency and collaboration. We prioritise spending time getting to know our clients and their business so that we can effectively operate as an extension of your team, not just the agency you work with.
Paid Social Training Courses
All of our sessions are led by our friendly team of industry experts, with several years of experience activating and managing both large-scale and small-scale campaigns across Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat.
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