Experience Platforms
We help connect data, services and content in an increasingly channel-agnostic digital landscape, because customer experiences now need to be personalised, fast and seamlessly omni-channel.The drive to meet the expectations of today's customers influences our technology and design choices; we help our clients ensure they're using the right platforms for their audiences, because that's what drives customer satisfaction and improves their brand experience. We support them with the right tools, training and working practices to make the most of their new, connected digital presence.
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Why it's important
Brand loyalty is increasingly linked with the quality of services and experiences provided through digital channels. Experience Platform solutions give businesses the tools to meet customer expectations and adapt for the future. However, these experiences don’t work in isolation. Where platforms are integrated with customer data, insights and business services, we can start to exceed expectations. Likewise, clients who wrestle with their current site and content tools find themselves at a distinct disadvantage.
What makes us different
We have Platinum Partnerships with leading Experience Platform vendors, including Adobe and Sitecore because we believe true omni-channel experiences are only possible with omni-channel strategy and connected teams. Experience Platforms are what connects all channels through integrated and headless content delivery. Our focus is how technology platforms enable our clients to deliver value-based experiences for their customers – because that directly affects brand success.
How we work with clients
Consulting services
- Technology selection and architecture: from replacing services and tools to introducing something brand new. We also bring a structured software selection methodology to these engagements.
Strategic business case
- Transformation road-map planning focused on the timely realisation of business value.
- Platform improvement: There always improvements to be made through better connecting services, data driven personalisation, moving to new decoupled API based architectures or enhancing your current customer experience for performance, design, operations and journey flows. People change: Design and roll-out of new operating models, training and ways of working required to deliver effective and efficient digital experiences.
Platform implementation and management
- We have centres of excellence in many European countries which are also supported by global development. Services are usually delivered through multi-disciplinary teams set up in the manner most suitable for our clients. These teams generally bring together architects, creatives, UX designers, developers and testers. Projects can range from complete re-platforming to single spring innovation bursts.
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