Merkle’s feed management services allow for a single advertiser’s feed to be optimized and distributed to a variety of affiliate, display, and social shopping sites. In order to provide an ideal shopping experience for your customers, our dedicated team of feed specialists possess the industry knowledge necessary to custom fit your data to the exact specifications of each engine.
Why Merkle?
Experience and Expertise in the Industry.
- Actively engaged with 50 IR Top 500 clients
- Large number of accounts managed
- Strong relationships with numerous shopping engines
Dedicated Team of Feed Specialists.
Merkle is an official member of the Google Shopping Preferred Partner program and is up to date on the latest best practices governing the feed optimization business. We are a Yahoo feed partner as well.
Delivering Consistent and Reliable Product Information. Continued measurement enables constant optimization, so your feed powered programs grow more effective and efficient over time.
Ability to Custom-Fit Feeds to Wide Array of Engines and Advertising Partners.
Merkle has partnered with and optimized feeds over 30 different platforms ranging from Google/Bing PLAs, CSE’s, Marketplaces, Affiliates, Display and Social Shopping sites.
Simple Implementation Saves Advertiser’s Time and Resources. We oversee the details so our clients can focus on higher-level marketing strategy.
Automated Flexible Bidding Portfolio for Shopping Engines.
Automatic Order De-Duplication Across Services. Orders only attributed to final Non-Brand touch, not to multiple channel touches.
Feed Management Channels
PLAs
In taking a collaborative approach towards PLA feed management with Merkle paid search teams, we are able to synergize our strategy for custom label creation and recategorization for use in Shopping campaign structure. As innovative thought leaders in the field, we lead the pack with cutting edge, data driven testing initiatives. Our expertise with feeds and Shopping Campaigns makes Merkle a one-stop shop for PLA Management.
Shopping Engines
Shopping engines are a powerful way to reach new customers through an efficient Channel with an attractive ROI. Typical CSE users are searching with the intent to buy and provide a strong conversion rate.
Through years of experience, Merkle has successfully optimized feeds, gained experience through individual Shopping engines, and built solid relationships within the engine’s personnel. Merkle has a proven track record using our proprietary tools and reporting technology to help provide advanced bid management to meet and exceed client goals.
Display, Affiliates & Social Shopping
Merkle’s feed management services allow for a single advertiser’s feed to be optimized and distributed to a variety of affiliate, display, and social shopping sites. In order to provide an ideal shopping experience for your customers, our dedicated team of feed specialists possess the industry knowledge necessary to custom fit your data to the exact specifications of each engine.
Actively managing feeds for vendors like:
- Display // AdRoll, Criteo, Bloomreach
- Affiliates // CJ, Rakuten, LinkShare
- Social Shopping Sites // Polyvore, WANELO, Olapic, Houzz
