The Best Way to Best Practices
Merkle’s creative services team has a multi-dimensional customer perspective that heavily relies on intimate customer knowledge that isn’t inherent in most traditional or interactive ad agencies. We work closely with our clients’ strategic, creative, data, research and analytics groups to bridge that gap. Always testing, performing and improving.
Creative needs a roadmap, too
The Merkle team is often engaged in agency of record (AOR) opportunities. We have had proven success partnering with clients across a wide spectrum of industries and categories to achieve long-term CRM success. Click here to see samples from our portfolio of work and case studies.
Very often, our clients who engage a variety of agencies enlist Merkle to activate their brand to make a brilliant concept or mass-market concept more actionable and measurable. In support of brand activation, we go through a communication mapping exercise, identifying ALL points of contact in a customer journey. Through this, we identify areas of opportunity for brand enhancement and optimization.
The Creative Platform
Where we start
Merkle’s creative teams believe in, and are built for, a deep understanding of the full customer experience. Only by knowing how consumers interact with a brand – who they are, what they want, how they want it – can we, or any agency, develop impactful creative that transcends mere “messaging” on any one media.
This unique creative approach elevates us beyond the individual tactic or single-minded channel solution. It has proven to be highly effective in unifying the communications across channels, and creating and delivering the right customer experience at the right time.
We believe above all in the “idea.” Born of data, based on brand, fueled by imagination, and delivered with vision. And that, at the end, stands accountable – with measurable impact on customer behavior.