We play an advisory role throughout the engagement process in data strategy and planning to provide higher quality results while reducing speed-to-value.
Our advanced analytics in customer profiling and competitive data and market research enables us to create and manage a 360-degree view of the customer for strategy development and market planning.
Local market knowledge is critical to delivering world-class CRM. The complexities around law, cultural and anecdotal information create challenges that require local expertise and best practices. We leverage our knowledge of country-specific guidelines and local practices to provide consulting around regulatory environment and cultural considerations. This helps you avoid risks and design and execute the best possible marketing programs. Our insights include risk and market profiles, cultural and anecdotal information, regulations and requirements (opt-in/opt-out and suppression), privacy best practices, data quality best practices, data availability, data depth and breath, source reputation, and touch-point effectiveness.
We understand the entire ecosystem and continually expand our knowledge base through market canvassing, site visits, industry trade organizations, and in-country personnel. We also continue to leverage our global network to obtain optimal reach and ensure supply chain balance.