Optimizely & Merkle
Optimizely is one of the leading A/B & MVT testing and personalisation platforms going - so we were always likely to be friends! We've been using the tools for over six years now and have looked on with glee as it's improved it's feature-set around personalisation, audience targeting, app-optimisation and it's stats engine. Optimizely is the perfect tool to help us to determine whether our recommendations from our Data-Driven Analysis & User Experience Analysis are just a bit better, or massively better than the original (sometimes they're not, but don't fret - that's still useful learnings!). As a result, our team is hugely passionate about the tool, demonstrated by the fact that we're the second most-qualified team in the world, having passed both Platform and Developer qualifications.
Merkle & Optimizely clients