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The Rise of the Platform Marketer will guide you through the nine core competencies of the new breed of marketing professional, exploring the skills you will need to create exceptional experiences for your customers and build sustainable competitive advantage for your organization.
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Last year’s book, Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy, shows you how to systematically identify, activate, and retain customers by putting the customer at the center of your marketing approach. This will give you great context for the Marketing Imperatives.
