Taking Control of Personal Data About You
We have provided this form to offer you a simple means to express your choice regarding use of your personal data in our data products.
We are a global marketing agency and operate separate data products in the UK and the US. This form is intended for UK consumers. If you are in the US, and wish to exercise your rights within our US data products, please click here.
We recommend you read our UK Product Privacy Notice to understand the types of data we process and for what purposes.
Merkle is a global marketing agency that helps advertisers and brands reach people and strengthen customer loyalty and engagement. As part of our services, Merkle may combine customer data that our clients already have with information from other sources.
This helps support marketing programs and allows our clients to communicate with the people most interested in their products and services.
Merkle collects certain personal information from you if you visit our websites or our online content and through online tracking technologies, as described in our Website Privacy Policy and Product Privacy Policies.
Merkle also obtains data from other companies who have direct contact with you, and we may also get information from other third-parties who collect your data. The collection of this data allows Merkle to help our clients promote relevant products and services to existing and potential customers.
In other words, we help businesses promote products and services among people interested in their offerings and we indirectly help consumers by limiting the marketing that would not be relevant to them.
You have rights (with some exceptions and restrictions) to:
- object to our processing of your personal information;
- object to receiving marketing;
- access your personal information, i.e. find out exactly what information we hold about you;
- request erasure of your personal information;
- request correction or updating of any of your personal information that is inaccurate;
- request restriction of processing of your personal information, in some situations (so that we will keep it, but can't do anything with it while waiting for the issue to be resolved);
- request the "porting" (sending) of certain of your personal information, to yourself or to another organisation; and/or
- complain to your local data protection authority about our collection or use of your personal information - for more information, contact the UK Information Commissioner's Office.
We have provided this form to give you a simple means to contact us about exercising your rights.
We will continue to check data we receive against the list of people who have opted out of the sale of their personal data, but if you change your residential address or change your name we may not be able to recognise you again. You should let us know so that we can update our information.
In contrast, if you request that we delete your personal data, we will delete the personal data we have (subject to certain exceptions allowed by law) at that point in time. A deletion request only applies to personal data we have about you when we are fulfilling your request, but it does not apply to personal data we may collect or receive after we process your request. We receive personal data from various sources regularly in the course of our business. So if we receive new personal data about you after we have already honoured a deletion request, that new personal data will not be deleted unless you submit a new deletion request. Note that if we delete your personal data, our ability to continue to screen data we receive in the future in order to exclude data about you is limited.
Your choices do NOT affect product marketing that is not based on your personal data. For example, you may still receive advertising based on the content and predicted audience of the website you are browsing. This is known as “contextual advertising” and will not stop in response to your requests.
You can also choose to register with an industry wide scheme such as the DMA’s UK preference services.
If you need to contact us about any other legal right, please contact our Data Protection Officer at [email protected] or through the contact information in our Privacy Notice.
Ready to take action?
The information provided on this form will be used only for the purpose of addressing your request to Merkle’s UK data products.
You will receive a confirmation email on submission and your request will be validated by our Privacy Team. We may require more information including any variations of your name (i.e. nick names, former names, married name, common spellings or misspellings) and address or require verification of your identity in line with the nature of your request, and as reasonably expected or as required under applicable law.
If we need you to submit proof of identify (such as, a current driving licence photocard, passport etc) and proof of address (such as, bank or building society statement, council tax statement etc, dated within the past 3 months) this is to protect you and ensure that we are processing your information in line with your actual instructions. Please note that once we have verified your identity and address, we will destroy the documents you have provided.
By submitting this form, your data will be processed as specified in our Privacy Notice.
We need some basic information below to start removing your data.