For Financial Services and Insurance Marketing Leaders
Webinar 2: Audience Insight and Strategy
Learn how to segment your audience base and develop a strategy that leverages audience insights to move each customer through his or her lifecycle and ultimately convert. Full of actionable instruction, this webinar will equip marketers to create a thoughtful and thorough strategy.
About the Presenters
Executive Vice President,
Matt brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle. As Executive Vice President of Digital Strategy, Matt is responsible for developing a team of digital experts that help clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web.
Leah van Zelm
Leah is a 15-year CRM veteran with experience leading customer strategy projects, implementing marketing initiatives, and mobilizing organizations. As VP and Principal Consultant, she is focused on understanding consumer decisioning and advancing customer-centric experiences.
Other Webinars in This Series
This four-part on-demand webinar series for financial services and insurance marketers discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy.
The Marketing Imperatives outline what an organization must do to ensure that their customer experiences are effective, meaningful, and seamless. Complete the short form to download your free eBook copy of the 2015 Marketing Imperatives: Mastering the Addressable Customer Experience.