Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, has appointed Pablo Roman to the newly created role of Chief Growth Officer, Spain.

Román joined Merkle in 2018 leading the customer development area as Chief Customer Officer. Since then, he has been a key piece in the strategy and value proposition of People-Based Marketing for the management of accounts and services of the company in the national market

 From now on, Román will be in charge of leveraging the sound growth of the brand, as well as promoting the implementation of new capabilities that allow the entity's clients and prospects to achieve their business objectives. In addition, he will lead the alliances with the main technological players and, at the same time, the strategic plan of New Business and Alliances.

 “I accept this new challenge with the commitment to accelerate the growth of Merkle in Spain, at the same time that we remain as leaders in the data and technology sector ”, says Pablo Román. "We want to evolve together with our clients and their needs, helping them through the driver of personalization to differentiate themselves in an increasingly competitive market."

Román has stood out throughout his long professional career for his great capacity for innovation in business development and sales for companies specializing in travel technology, internet and data, both in Europe and in Spain.

Manuel Blanco, Country Leader in Spain, says before this appointment: "This strategic change reinforces our ambition to continue being a trusted partner for the large companies we serve. Pablo's customer experience and vision opens the door to an exciting stage of growth and new business opportunities. "