Detailed Overview

Learn how and why leading organizations like Cars.com, Intelycare and AXS are choosing to activate data directly from Snowflake with a Composable CDP and just how easy it is to get started.

After this session, you’ll be able to:

• Understand the foundational components of a Composable CDP

• Understand why leading organizations are leaning into their data investments to power modern marketing

• Understand just how easy it is to begin activating data with a Composable CDP

Thanks to continued advancements in cloud technologies, companies of all sizes -- from startups to Fortune 100s -- are now rapidly shifting away from legacy bundled Customer Data Platforms in favor of a new “Composable CDP” that enables them to move faster and deliver hyper-personalized customer experiences at scale.