Digital Strategy & Planning Training Courses
The digital marketing industry is a minefield of platforms, tools and acronyms. It's also developing at an alarming rate! Keep up-to-date with strategic and forecasting skills; crucial for any digital marketer’s toolkit.
Digital Strategy 101 Training Course
No matter what stage of the digital journey, invest in moving your marketing strategy forward with this module. Explore the processes required for your business at the planning stage, exploring the industry's key trends and tools.
- Components of an effective Digital Strategy
- Building and Executing an effective Digital Strategy
Digital Planning Training Course
An introduction into data-driven approaches to media forecasting. Making informed decisions on budget allocation is an essential task for any marketing team; learn how to tackle the challenge head on with one of our expert media scientists.
- Investigate the strategic approaches to media forecasting
- Analyse the data to make informed decision on spend allocation by channel.
- Using our internal framework for forecasting, learn how to manipulate the data to predict media performance.
- Understand how data-driven forecasting can be enhanced using the ‘human touch’.