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Scripts Training Courses

Our tailored programmes will help trainees leverage the powerful potential of Google Ads Scripts to maximiseefficiency and innovation within their campaigns.

Refined over the last four years, our 10 session programme assumes no prior coding knowledge, and takes attendees through automating reporting, ad copy changes, bid management and more. Our core modules ensure a firm grounding in the principles of writing scripts, with our range of elective modules ensuring that the course is tailored to the audience's specific needs - whether it be shopping campaigns, manager account scripts or external APIs.

Available Google Ads Scripts Training Courses

Google Ads Scripts 101 Training Course

Understand how to set up and maintain Google Ads Scripts to save you time. 

Learning Outcomes: 

  • Understand what scripts are, how they work and what they can do. 

  • Learn how to navigate the Scripts interface and pause/enable your scripts. 

  • Find out how to set up, preview and run a script, and how to schedule it to run regularly. 

  • Understand how to identify common errors and bugs in scripts with logs and learn how to fix them. 

  • Understand the limitations of scripts, and how they interact with other elements of automation within Google Ads. 

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Google Ads Scripts Training Course

Understand how to write, maintain and use Google Ad Scripts that save you time in account management, and automate innovative new solutions. 

Learning Outcomes: 

  • Understand the programming language upon which Google Ads Scripts are built. 

  • Learn how to pull reporting data automatically, manipulating it as needed before pushing into Google Sheets. 

  • Discover how to automate campaign processes and use API connections to pull external data into Google Ads for optimisation. 

  • Discover how to automate ad copy management at scale from a Google Sheet. 

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Google Appscript Training Course

Understand how to write, maintain and use scripts to automate workflows in Google Sheets and other Google products. 

Learning Outcomes: 

  • Introduction to JavaScript: understand the programming language upon which Google AppScript is built. 

  • Learn how to create custom functions and triggers in Google Sheets. 

  • Manipulate data in a Google Sheet, from creating new sheets automatically, to reading and writing data into them. 

  • Understand how to create and configure automated email alerts based on triggers within your Google Sheet. 

  • Connect your Google Sheet to external data sources and APIs with custom integrations to pull in the data you need. 

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