Our seasoned experts in CRO can help you turn your existing visitors into customers. Training sessions cover topics from data-driven optimisation methodologies to consultancy on how to ensure your business has the right people, process, technology and mindset for a successful programme. But that's not all, we also offer training on a multitude of different optimisation platforms.

Whether you are new and looking to start up an optimisation programme, or are looking to understand best practices, our training sessions will give you the tools you need to deliver a high-quality, high-velocity, statistically-rigorous programme. 

This session will introduce the importance of nurturing a culture of data-driven experimentation to increase conversion rates and mitigate the risks of deploying your 'gut-feel'.

Learning Outcomes: 

• Introduction to Conversion Rate Optimisation

• Overview of Conversion Rate Optimisation Methodologies

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Google Optimize Training Course

Learn the best practices of website testing and personalisation using Google Optimize (360).

 Learning Outcomes: 

• Capabilities of the integration with Google Analytics & Google Ads 

• Types of experiences: A/B, MVT, redirect, personalisation & server-side testing

• Previewing, QA and publishing 

• Reporting Interface and post-experiment reporting in GA 
   

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This session builds on the Optimizely Web Foundations, giving you the understanding necessary to work through more complex web experiments.

Learning Outcomes: 

• AB/MVT experiences vs personalisation campaigns 

• Custom events, code based tags and editor

• Custom attributes and external attributes 

• Page activation triggers 

• JavaScript and behaviour API

• One-to-one dynamic personalisation 

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