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Latest Posts

What are Google Discovery Ads?

Learn more about the history of Google Discovery Ads and updates coming in 2022, as well as creative and targeting best practices.
Topic: Paid Search | Media

How to deliver multi-channel branding that exceeds awareness benchmarks

Merkle helped a sports retailer amplify their newly repositioned brand with a multi-channel integrated campaign that reached over 6.9m UK sports enthusiasts and lifted brand awareness levels amongst their target audience by up to 4 absolute percentage points and a relative 35%, performing above benchmarks acr

The impact of the cost-of-living crisis on brand loyalty

Consumers are more open to shopping around than ever before. Even of those who define themselves as brand loyal, 76% say they would still buy from competitors if it were cheaper of more convenient to do so.

TikTok launches Search Ads Toggle in UK & US

TikTok has continued to grow exponentially since its launch, and has taken on short-video creation platforms as well as the social media giants.

Cadbury take a stand for young people

In collaboration with our colleagues at Carat, Cadbury‘s launched their ‘Give a Doubt’ campaign with the aim of supporting young people through normalising self-doubt.

South Asian Heritage Month

Merkle’s Ethnicity Pillar & Interfaith Pillar have collaborated with Dentsu’s Represent Steering Committee to hold a host of communications, learning experiences and events for South Asian Heritage Month (18th July – 17th August).