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Blog

Latest Posts

What are Google Discovery Ads?

Learn more about the history of Google Discovery Ads and updates coming in 2022, as well as creative and targeting best practices.
Topic: Paid Search | Media

How to deliver multi-channel branding that exceeds awareness benchmarks

Merkle helped a sports retailer amplify their newly repositioned brand with a multi-channel integrated campaign that reached over 6.9m UK sports enthusiasts and lifted brand awareness levels amongst their target audience by up to 4 absolute percentage points and a relative 35%, performing above benchmarks acr
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The impact of the cost-of-living crisis on brand loyalty

Consumers are more open to shopping around than ever before. Even of those who define themselves as brand loyal, 76% say they would still buy from competitors if it were cheaper of more convenient to do so.
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TikTok launches Search Ads Toggle in UK & US

TikTok has continued to grow exponentially since its launch, and has taken on short-video creation platforms as well as the social media giants.
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Cadbury take a stand for young people

In collaboration with our colleagues at Carat, Cadbury‘s launched their ‘Give a Doubt’ campaign with the aim of supporting young people through normalising self-doubt.
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South Asian Heritage Month

Merkle’s Ethnicity Pillar & Interfaith Pillar have collaborated with Dentsu’s Represent Steering Committee to hold a host of communications, learning experiences and events for South Asian Heritage Month (18th July – 17th August).
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