Blog

Companies and Consumers realise that their actions directly impact the environment.

Since the inception of Google Analytics 4 (GA4), Google have been hard at work improving the platform so that is capable of providing the insights that businesses of all sizes and verticals need to make data-driven decisions.

Consumers have reached a point where every single purchase decision, experience, and moment of interaction matters. Every interaction is a moment of truth for your brand, testing customers’ loyalty. So, making the right decisions has never been so important.

2023 will be a significant year for the long-awaited changes to cookie policy, with around 60% of global web traffic going cookieless by 2023, and the phasing out of third-party cookies across Google Chrome in 2024.

Everyone tends to look forward to their favourite traditions over the festive period.

Merkle understands the importance of harnessing retail media to drive connected campaigns, having recently written an article published in Campaign Magazine that demonstrates this. This rides off the back of large increases in e-commerce and spending online during the pandemic.

With 2023 underway, many are wondering what the year ahead might bring. Here, we look forward to the top three trends that look sure to ramp up in the planning industry this year.

Google has introduced new designs for their search result pages in the eCommerce space, alongside many new innovations that go a long way in building a true search journey that goes beyond providing search results. Brands cannot afford to be excluded from what look more like product listing pages than search results pages, complete with product type, brand and size filters, created to personalise the search experience.