Blog

Learn more about the history of Google Discovery Ads and updates coming in 2022, as well as creative and targeting best practices.

Today’s commerce isn’t just about transactions, just as customer experience isn’t solely about how long the line at the checkout is. Today’s brands are in the business of experience, a new paradigm that demands a 360-degree personalised approach.

Merkle helped a sports retailer amplify their newly repositioned brand with a multi-channel integrated campaign that reached over 6.9m UK sports enthusiasts and lifted brand awareness levels amongst their target audience by up to 4 absolute percentage points and a relative 35%, performing above benchmarks acr

Consumers are more open to shopping around than ever before. Even of those who define themselves as brand loyal, 76% say they would still buy from competitors if it were cheaper of more convenient to do so.

TikTok has continued to grow exponentially since its launch, and has taken on short-video creation platforms as well as the social media giants.

Cannes Lions, The International Festival of Creativity took place this year from June 20th – 24th, making its first in-person return after a two year absence.

In collaboration with our colleagues at Carat, Cadbury‘s launched their ‘Give a Doubt’ campaign with the aim of supporting young people through normalising self-doubt.

Merkle’s Ethnicity Pillar & Interfaith Pillar have collaborated with Dentsu’s Represent Steering Committee to hold a host of communications, learning experiences and events for South Asian Heritage Month (18th July – 17th August).