With experience that spans more than 20 years in campaign management and 15 years in decision management platforms, Zimm has extensive expertise in developing personalized, integrated (channel and media) customer experiences — or as he likes to refer to them, “Customer Conversations.” Zimm has proven the value of transforming a company’s customer relationships from campaigns to personalized conversations within both the B2B and B2C markets. He has assisted major brands from a variety of different industries (e.g., Financial Services, Life Sciences, Travel, Entertainment, Insurance, Manufacturing, Online Retail, Technology, and Communications) in defining, developing, and deploying transformative personalization programs.
Zimm’s enthusiasm (or even “geeky” pride) about a company’s ability to drive incremental revenue and customer loyalty via personalization, marketing automation, and customer conversations can be found in blogs, white papers, publications, and presentations.
Zimm's Articles, Blog Posts, Webinars and More
2017 Marketing Imperatives Webinar Series: Imperative #2 - Make Your Experiences More Personal
Join us for the second webinar in the seires to learn about managing inbound channel interactions in a way that is personally meaningful to the cusomter, and much more!
Campaign Management vs. Interaction Management
Campaign and interaction management both have their place in marketing. Knowing the difference between the two is key to understanding where those places lie.
Topics:
Personalization
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Video
From "One-to-All" to "One-to-One" Personalization
The journey to personalized marketing should take you from a one-to-all model to a one-to-one model. Here's what the progression looks like.
Topics:
Personalization
