As EVP Agency Services EMEA, Thomas is responsible for building strong organic growth and expanding Merkle’s agency business across Spain, the Netherlands, Dubai, Germany and the UK, spanning paid search, programmatic display, social media, customer experience, advanced analytics and SEO.
The agency services practice puts data and evidence at the centre of every media decision, to drive relevance and surface insights. It provides the activation layer for Merkle’s core people-based marketing strategy.
Prior to this role, Thomas was VP, growth and partnerships at Merkle, and was previously responsible for growing Periscopix, which he joined in 2009 and was acquired by Merkle in 2015. He played a leading role in taking the agency from 20 to over 300 people.
Thomas's Articles, Blog Posts, Webinars and More
AA/WARC adspend report: industry analysis
Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to Advertising Association/WARC Expenditure Report data. Here, industry bosses share their views on the findings.
Topics:
Performance Media & Digital Advertising
Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships
Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it’s all about meaningful relationships. Today’s always-on digital world has affected our lives in a multitude of ways.
Three steps to a solid customer relationship
In a digitised world, relationships are becoming increasingly fragile.
Topics:
B2B
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Customer Research & Audience Strategy
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Customer Strategy
| Performance Media & Digital Advertising
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Customer Experience
