Stephen leads Merkle EMEA’s Marketing Technologies group; responsible for implementing and running customer marketing platforms including Adobe Experience Cloud, IBM Campaign and Salesforce Marketing Cloud. Stephen’s team is focussed on helping organisations to maximise time-to-value from marketing technology investment.
His team supports customer-centric brands to execute People-Based Marketing Strategies including: O2, NewsUK, Sainsbury’s Bank, Virgin Trains, Virgin Holidays, Elsevier, Volkswagen Group, Renault, RBS, Dell, EE and BT.
Stephen's Articles, Blog Posts, Webinars and More
Unifying your first-party data between sales, marketing and service is now imperative
The value of superlative customer experience has become clearly apparent over the last few years. Companies that can effectively leverage their data to drive the total customer experience are making strides past their less technically-enabled competitors.
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Imperative Two: Integrate Your Technology Stack
During this webinar, Merkle’s Vice President in Marketing Technology and Operations, Stephen Derbyshire, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.
