Serge is a creative director with a background in copywriting and concept development. He is adept at inspiring team members to make the best creative and effective work for any given channel. He is very proud to have won Radio Advertising Awards, and awards for effective omnichannel campaigns.
In an advertising world dominated by numbers, yet where people still share their stories through words and images, he is always looking for the emotional approach in any campaign: what makes people feel the way they do and how can we add something to their lives?
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