Scarlett has worked in in media for 8 years after joining Merkle in December 2021. She has been at a variety of agencies across both independents and networks and my roles have included digital investment, and planning, having now more recently moving into a more strategic discipline.
She has experience across both UK and Global Media Strategy, currently working on the EMEA region for Signify.
Her passions within media are writing and she heads up the Strategy and Planning newsletter alongside another member of the team.
Outside of work, you'll probably find her at Camden Jazz Café catching the latest gig or discovering the latest restaurants in South East London.
Scarlett's Articles, Blog Posts, Webinars and More
Why Attention Trumps Viewability
The 1970s Nobel Prize winning economist, Herbert Simon coined the term “Attention Economy” saying: “What information consumes is the attention of its recipients. Hence a wealth of information creates a poverty of attention”.
The battle for search: Google vs. Tiktok & Instagram
Google have announced at its Search On event that both its Search and Maps interface are to undergo several changes with new features being introduced that aim at making it easier for consumers to explore content.
How subscription services are adapting their business model for the cost-of-living crisis
After half-a-year of decline for digital streaming services (with Netflix losing 200,000 and 1,000,000 of its subscribers in Q1 and Q2 respectively) financial struggles are pushing people to cancel subscriptions.
Web 3.0 set to deliver tech transformation
As we begin to move towards Web 3.0 (also known as Web3), new technologies are opening opportunities for marketing. But what is Web 3.0?
Dentsu Scoops Cannes Lions Wins Through Immersive Experience
Cannes Lions, The International Festival of Creativity took place this year from June 20th – 24th, making its first in-person return after a two year absence.
Dentsu 1 of just 7 companies in the world to have net zero targets approved under the Science Based initiative Net Zero Standard
Society is facing some of its greatest challenges when it comes to social impact and sustainable growth - brands are under pressure to respond and consumers are calling for change, 77% of consumers purchase from brands that share the same values as they do, and with interest in the environment only set to inc
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