Sally started her career in media at Merkle over 5 years ago in 2017, initially joining the Paid Search department.
In 2020, she completed the Strategy and Planning specialism. During this, she loved the opportunity to think more strategically and deepen her understanding of multiple channels and partners, so decided to fully make the move into the S&P team (and hasn’t looked back since).
Sally enjoys helping brands to innovate their media to build meaningful connections with their customers and help them standout from competitors. She also has a passion for understanding and improving how media and creative work together.
Outside of the office you’ll find her trying out new restaurants, at a comedy/music gig or escaping to the beach!
Sally's Articles, Blog Posts, Webinars and More
Should brands ditch the discounts in times of recession?
During periods of low economic confidence, it can be tempting (and fairly easy) for brands to increase the number of price promotions they run in a bid to win over cost-conscious consumers. But is this the right decision for countering drops in sales and long-term brand health?
The importance of an omnichannel strategy for peak season
As consumer shopping behaviours continue to evolve, it is more important than ever for retailers to help connect the dots between online and offline to create seamless and exciting experiences for their customers. This is particularly pertinent as we head into peak season.
How to navigate marketing during unprecedented National and International events
Consumer expectations have led the way for marketing strategies, and brands have had to become extremely agile over the last year to align.
Why you need different video tactics for Gen Z
Marketing teams have to constantly evolve strategies to fit with continuously changing expectations from audiences. Instantly available, easy to consume content has caused an era of shrinking attention spans and a rise in very bite-sized content.
The impact of the cost-of-living crisis on brand loyalty
Consumers are more open to shopping around than ever before. Even of those who define themselves as brand loyal, 76% say they would still buy from competitors if it were cheaper of more convenient to do so.
Keeping Social Content Engaging Becomes Ever More Competitive
The challenge across socials is ensuring content is consistently engaging and attention-grabbing. This is where TikTok has a key advantage as an entertainment platform: people follow a community of creators rather than their friends and family.
Topics:
Media
