Petar oversees the development of customer strategy by translating this into Marketing Technology roadmaps, business cases and detailed solution requirements.
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Adobe Journey Optimizer: what does it mean for customer experience transformation?
This week, Adobe announced their new Adobe Experience Cloud application – Adobe Journey Optimizer.
Getting to know the Adobe Experience Platform
The value of superlative CX has become apparent over the last few years, and even more so in the last few months. With customer lifecycles and journeys becoming increasingly complex, creating a single customer view and offering hype-personalised experiences at every step has become a must.
