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Patrik Gamryd

CEO Merkle DACH & CEO Dentsu Switzerland
Patrik Gamryd

Patrik Gamryd thrives on digital change.


Patrik is the DACH CEO of Merkle and of dentsu ’s Customer Experience Management (CXM) service line. He leads a data-driven customer experience transformation business of 1200 digital specialists that partners with Top 500 companies in the DACH region (Germany, Austria, Switzerland) and also in Eastern Europe.


Originally from Sweden, Patrik has over 20 years of experience and is celebrating 13 years being part of dentsu. A true change-maker, Patrik combines commercial, technology and creative thinking to transform clients' businesses, brands and peoples' lives with the use of media and digital. He graduated with a degree in Marketing & Communications, as well as Systems Engineering in Internet Technology. His motivation comes from the tempo of the digital space itself, something he has experienced as an individual, witnessed as a manager, and capitalised upon as a change leader.


In 2007, Patrik joined dentsu through iProspect, developing the agency into the leading performance marketing agency in Sweden, which resulted in a career pivot to CEO of Dentsu Sweden. He was the CEO for the Swedish ecommerce retailer Inkclub and CEO for Dentsu Hungary before moving to Geneva to take the responsibility for Dentsu Switzerland and Isobar Switzerland as the CEO. In November 2020, Patrik was appointed CEO of Merkle in the DACH region in addition to his role as CEO of dentsu Switzerland and led the merger of the two leading full-service digital agencies Isobar Switzerland and Namics.


Championing professional development for digital industry shapers has been a privilege for Patrik – by surrounding himself with great people and learning constantly, he has helped clients and individuals achieve success and benefit from opportunities digital advancement has created.


“As with all things digital, the real and most important changes are always ahead of us.”


 A passionate skier, climber and father of two daughters, Patrik enjoys adventure in remote areas of the Alpes and Alaska to gain further perspective and be inspired.