Oana has a well-rounded background in Digital Marketing, having completed a master’s degree in Marketing at Rotterdam School of Management, Erasmus University, with a thesis exploring the role of brands in banner advertising. She has also held various roles in marketing divisions of major companies, including Henkel in Romania, where she coordinated the social media strategy for the company’s beauty brands.
She has now specialised in the field of SEO, having joined the Merkle UK SEO team in 2019. Her work at Merkle focuses on a multi-national ecommerce client, with Oana’s extensive marketing background (as well as her four languages) making her an invaluable asset to the team.
Outside of SEO, Oana ensures she makes her mark on Merkle, as a key member of the CSR (Corporate Social Responsibility) team. This draws on her passion for volunteering and improving Merkle’s culture.
Oana's Articles, Blog Posts, Webinars and More
Lighthouse v6: Guiding your way to a “Fast” Site
The Lighthouse Report is one tool that can help identify how your website is performing through the whole loading journey of a user. It can be run against any web page in various ways: using Chrome DevTools, from the command line, as a Node module or even as a Chrome Extension.
Will your website be affected by the new ‘slow’ Chrome Badge?
People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are - Think With Google
