Mark Ballard is the Vice President of Research at Merkle. He has a monthly column at Search Engine Land and manages the popular digital marketing section of the Merkle Blog. He also heads the production of Merkle's quarterly Digital Marketing Reports and Merkle’s biannual Dossier publication. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.
Mark's Articles, Blog Posts, Webinars and More
Digital Marketing Report Webinar – Q4 2017
Discover the highlights of the Q4 2017 Digital Marketing Report with authors Mark Ballard and Andy Taylor.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
Merkle Q3 2017 Digital Marketing Report Released
We are excited today to announce the release of the Q3 2017 Merkle Digital Marketing Report for download.
Q3 2017 Digital Marketing Report Webinar
In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q3 2017 report and answer audience questions about its findings.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
Merkle Q2 2017 Digital Marketing Report Released
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.
Topics:
Digital Marketing Channels
|
Feeds and Comparison Shopping
|
Display
|
Mobile
|
Paid Search
|
Product Listing Ads
|
SEO
|
Social
Q2 2017 Digital Marketing Report Webinar
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
Merkle Q1 2017 Digital Marketing Report Released
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Topics:
Digital Marketing Channels
|
Feeds and Comparison Shopping
|
Display
|
Mobile
|
Paid Search
|
Product Listing Ads
|
Mobile
|
SEO
|
Social
|
Video
Q1 2017 Digital Marketing Report Webinar
Digital Marketing Report authors Mark Ballard and Andy Taylor walk through the highlights of the Q1 2017 report and answer audience questions about its findings.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
Merkle Q4 2016 Digital Marketing Report Released
We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download.
Topics:
Digital Marketing Channels
|
Feeds and Comparison Shopping
|
Display
|
Mobile
|
Paid Search
|
Product Listing Ads
|
Mobile
|
SEO
|
Social
Q4 2016 Digital Marketing Report Webinar
Walk through the highlights of the Q4 2016 Digital Marketing Report (DMR) and answer audience questions about its findings.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
Q3 2016 Digital Marketing Report Webinar
Join the Digital Marketing Report authors, Merkle's Senior Director of Research Mark Ballard and Merkle's EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q3 2016 report and answer audience questions about its findings.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
Q2 2016 Digital Marketing Report
In this webinar, the report’s authors, join Merkle EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q2 2016 report and to answer audience questions about its findings.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
