Lee is the Data Management capability lead for Merkle in EMEA. Lee has 22 years of experience delivering multi-channel enterprise marketing solutions, and has been with Merkle since 2011.
During his tenure Lee has been the Global Technology solution lead for a large high tech organization (one of Merkle’s largest clients). During this time Lee worked with his team of regional solution managers to implement progressive data management solutions whilst driving efficiencies across day-to-day platforms and overall architecture responsibility.
Lee has experience of working with pan European and global data sets in B2B and B2C marketing context. Lee’s current role encompasses the full delivery of Data Management offerings for Merkle’s EMEA clients across implementations, enhancements and ongoing support and spanning big data, identity management and conformed single customer view solutions.
Lee's Articles, Blog Posts, Webinars and More
Now is the time for an identity strategy
Marketing is now responsible for growth and must stretch its purview to include ownership of customer data and the overall customer experience. It is time to for organisations to refocus specifically on an identity strategy
How to make data transformation your foundation for CX Transformation
The events of 2020 caused changes in consumer digital behaviours and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?
Getting to know the Adobe Experience Platform
The value of superlative CX has become apparent over the last few years, and even more so in the last few months. With customer lifecycles and journeys becoming increasingly complex, creating a single customer view and offering hype-personalised experiences at every step has become a must.
How to optimise your mature cloud data provision in 2020
The more widespread adoption of cloud data management has constituted a genuine revolution for marketing teams across the world.
How to carve out marketing bandwidth with an existing organisational Google Cloud Platform
So, your organisation already has Google Cloud provision – perhaps set up at enterprise-level, or by IT. Brilliant!
Getting off the ground and into the clouds needn’t be a weighty task
The thought of proposing an overhaul to a brand’s data provision is enough to make many marketers shudder with dismay.
When your legacy data platform isn’t meeting marketing requirements, what next?
In their urgent hunt for improved pace and agility, more and more businesses are now set up with native cloud data platforms. This makes sense for many reasons, not least due to the greater flexibility, capability to scale, and increased analytics facilities offered by the cloud.
Rapid Audience Layer: A cloud-based, data management solution
Rapid Audience Layer (RAL), a cloud-based, data management solution
