Katie is a passionate marketer with over 10 years of experience in marketing focusing on data management platform (DMP), digital technology, and analytics.
Katie is an international DMP subject matter expert delivering solutions for clients across North America, Europe, and Asia Pacific. Her expertise includes consulting, implementation, and ongoing activation services for clients across the entertainment, banking, electronics, insurance, and retails industries. Katie brings deep knowledge of Adobe Audience Manager, Oracle BlueKai, Salesforce DMP (Krux) and other DMP solutions as well as experience in supporting multiple martech and adtech integration projects.
Prior to joining Merkle, Katie held positions in advertising and public relations with Microsoft and Ogilvy in China. She earned a master’s degree in Integrated Marketing Communications from Northwestern University and a bachelor’s degree in Diplomacy from China Foreign Affairs University.