I’ve been in the media industry for 8 years, working across various media agencies and clients.
I started off at a small digital agency, where I was managing their affiliate clients. From there I moved into a comms planning role, which in turn developed into media planning an strategy across all channels.
I joined Merkle in July 2021, taking on the Senior Manager role within the Strategy & Planning team.
Katerina's Articles, Blog Posts, Webinars and More
Tips for advertisers ahead of budgeting season
The topic of 2023 budgeting has been a key focus for many of our clients over the past few months; what should they be spending and how should they be spending it? It’s no secret that with inflation hitting double digits, consumer habits will change, prioritising necessities.
How do you engage consumers in a crisis? Nostalgia is key.
Never underestimate the power of nostalgia in connecting to consumers. Consumer conversation often revolves around nostalgia – an old piece of music, perhaps a television programme that’s been enjoyed in the past, or even an iconic advertising campaign.
VTubing – what is it, and how can you use it for your brand?
The world of virtual reality is rapidly growing, with VTubing now grabbing the attention of many brands and Kelloggs stepping into the limelight.
Cadbury take a stand for young people
In collaboration with our colleagues at Carat, Cadbury‘s launched their ‘Give a Doubt’ campaign with the aim of supporting young people through normalising self-doubt.
The Metaverse is Here
Heineken Enters the Metaverse with an #awesomeheinekenmarketingstunt
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Media
