Jess is Director of Training & Development within the Advertising Consultancy team at Merkle EMEA. Having previously managed programmatic campaigns, she now works with the specialists across the business to develop engaging, interactive and impactful training for clients. Her experience has contributed to successful training programmes for global brands, including Deliveroo, Tesco Mobile and Danone.
Jess is also a qualified teacher and has drawn upon her experiences in the classroom and theories from her Postgraduate Certificate in Education (PGCE) to inform best practices for training at Merkle. She is excited by the shifting relationship between agency and brand, confident that sharing knowledge and skills through training is the first step to successful partnerships and maintaining competitive advantage in the industry.
Jessica's Articles, Blog Posts, Webinars and More
New Year’s Resolutions for the Digital Marketer
January is the month for new beginnings. Customers and businesses alike are refreshed and invigorated, motivated to make changes for the better.
Building an effective marketing team
Marketing leaders are increasingly faced with digital disruption; brands are under immense scrutiny to react quickly to technological change and consumer expectations. Creating a marketing team that can succeed in this climate is more difficult than ever before.
Learning In The Workplace For Career Progression – Merkle
We’re one week into the new school year. Children across the country will have received up to 32.5 hours of learning already but, at work, how have you used that time? Chances are that very little of it has been devoted to learning something new.
GDA vs. DV360: Comparing Google's Display Platforms
There are many ways of running display activity – this comparison will be concerned chiefly with Google’s two platforms: Google Display Ads (GDA - formerly GDN) and Display & Video 360, (DV360, formerly DBM).
Topics:
Display
