Guy joined Merkle in January 2017 to build and grow the creative and customer experience proposition in EMEA. His main focus has been to align Merkle’s performance creative approach with data-driven creative strategy, ideas and execution for key clients across Merkle’s service proposition. The core of this approach is blending data insight, the latest technology and original creative ideas to drive effective, performance-led, impactful creative work across all addressable channels. Part of this involves a deep understanding of the channels on which creative will be delivered, and how audiences interact with them.
With over 13 years experience in digital, creative, advertising and marketing, prior to joining Merkle, Guy spent six years at global automotive digital specialists GForces, where he led creative across many automotive brands, including GM (Chevrolet, Cadillac & GMC), Vauxhall, LEVC, JLR, Subaru, Mazda and Toyota Lexus. His experience ranged from dealer marketing communications to brand identity and brand advertising activation, working on a range of media types from digital advertising, web design and development to TV and outdoor advertising and product design. For LEVC, he drove the development of their new brand identity and strategy and was instrumental in designing the new London taxi logo and vehicle badge for their revolutionary electric taxi before delivering a successful cross-channel launch campaign.