Gaia Read is a Senior Analyst in Search Engine Marketing at Merkle, based out of Charlottesville, VA. Her clients have varied greatly in category, including Home Furnishings, Industrial Supplies, and Retail & Apparel – programs between $2 - $10M in annual online ad spend. She works to provide optimizations and updates for her accounts on a day-to-day basis, ensuring efficient return on ad spend. She also assists in analyst training, departmental knowledge sharing, and testing of new products and betas. Gaia graduated from UVa in 2014 with a Bachelor's degree in Biology with a focus on Pre-Medical Studies. She went on to complete her Master's degree at UVa's McIntire School of Commerce, graduating in 2015 with a degree in Marketing & Management.
