Ethan has more than 10 years of experience as a marketing professional with focuses in research, analytics and strategy across CPG, Energy, Entertainment, Health Sciences, Financial Services and High Tech. Ethan and his team were are responsible for some of the first innovations in joining offline research with online data for personalized targeting capabilities.
Over the years he has had the chance to be a part of several hundred one-on-one consumer interviews, and gathered over 130,000 consumer survey respondents on behalf of various brands. Prior to joining Merkle, Ethan helped to build the first CRM database for a Global 50 Energy company and drive successful competitive strategy campaigns in telecom. Ethan and his wife have two boys and a dark golden retriever!
He holds a B.S. in Marketing and International Business from The University of Louisville and an MBA from Newman University.
Ethan's Articles, Blog Posts, Webinars and More
How Wearable Tech Helps Fulfill Millennials' Needs
Our studies show millennials are drawn to wearable tech regardless of the industry. What is it about wearable tech that speaks to them, and what do those motivations mean for marketers?
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Data and Analytics
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