Emily joined Merkle in 2019 and works within the Paid Search department, managing a diverse portfolio of clients.
Emily's Articles, Blog Posts, Webinars and More
How Technical SEO Can Improve PPC Performance
The integration of Paid Search and SEO is often an area overlooked, however by operating in silo you can be missing out on valuable traffic and costing you or your client some serious £££.
Topics:
Paid Search
How PPC Can Indirectly Enhance SEO Performance
The ideal balance between Paid Search and SEO activity can often be hard to achieve when different activities are operating in silo. There are many ways SEO and Paid Search can work together, both in data sharing and building effective strategies to increase visibility and efficiency.
Topics:
Paid Search
Image Extensions
As the organic experience is becoming more visual, Google are taking steps to ensure the paid experience can match this level of engaging content. The most recent step they’ve taken is the release of Image Extensions, an extension which allows you to add images to your search ads.
Topics:
Paid Search
