Chiara Padovan

Follow Chiara Padovan:

Chiara forms part of our Media Science team, after she joined Merkle in 2018 as a digital data analyst. Her area of focus is to educate our clients about different attribution processes and tools within the different platforms to see marketing performance and achieve set goals.

Chiara's Articles, Blog Posts, Webinars and More

Attributing Success to a Bespoke Solution

Read Post

Facebook Attribution and Google Analytics: When Two Is Better Than One

Read Post

Blog We suggest...

Campaign Manager and Attribution: How to become an attribution expert with the Data-Driven Model

Authored by: Chiara Padovan |
Published on: Apr 25, 2019

This article will briefly explain how to use some of the in-built Campaign Manager attribution reports to gain insightful media performance and trends. Always remember to configure the reports with the appropriate settings (date range, conversion type, Path Length).

Topics: Display

Blog We suggest...

Campaign Manager and Attribution: How to set up a Data-Driven Model

Authored by: Chiara Padovan |
Published on: Apr 18, 2019

With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.

Topics: Display