Charlie Wrenn

Merkle understands the importance of harnessing retail media to drive connected campaigns, having recently written an article published in Campaign Magazine that demonstrates this. This rides off the back of large increases in e-commerce and spending online during the pandemic.

The 1970s Nobel Prize winning economist, Herbert Simon coined the term “Attention Economy” saying: “What information consumes is the attention of its recipients. Hence a wealth of information creates a poverty of attention”.

Google have announced at its Search On event that both its Search and Maps interface are to undergo several changes with new features being introduced that aim at making it easier for consumers to explore content.

After half-a-year of decline for digital streaming services (with Netflix losing 200,000 and 1,000,000 of its subscribers in Q1 and Q2 respectively) financial struggles are pushing people to cancel subscriptions.