Having received his Bachelor of Arts from Durham University in French & Spanish, Callum’s linguistic capabilities has quickly made him invaluable in global SEO localisation projects, providing a deep cultural and linguistic understanding SEO campaigns.
Since joining Merkle in early 2019, Callum has pioneered the Voice Search specialism, providing clients insightful training on how to leverage voice search capabilities to better engage with their clients in an intimate, and personal way. The “Giving Your Brand A Voice” series has been of particular help to many global brands looking to get themselves heard in this ever-changing and expanding space.
Callum has also played a key role in furthering our Total Search offering. With a deep understanding of both SEO and Paid Media, he has been integral in driving campaign efficiencies for leading, global FMCG brands, through a holistic approach to Search.