Benoit is the chief experience officer of Merkle’s Experience & Commerce practice.
Benoit, previously group creative director at LiveArea, is passionate about the intersection of brand, business, design, and technology. Highly skilled and driven by market and consumer insights, he has the ability to align with product strategy, essential business’ needs, and delivering exceptional customer and commerce experiences for clients. During his 16+ year career, Benoit has worked across a variety of industries such as fast fashion, high fashion, outdoor/active apparel, footwear, jewellery, health and beauty, retail, consumer goods, B2B, and more. LiveArea became part of Merkle in 2021 and together with dentsu’s UK commerce practice and Merkle existing CX capabilities now forms Merkle’s UK Experience and Commerce practice comprising more than 400 people.