Benoit is the chief experience officer of Merkle’s Experience & Commerce practice.
Benoit, previously group creative director at LiveArea, is passionate about the intersection of brand, business, design, and technology. Highly skilled and driven by market and consumer insights, he has the ability to align with product strategy, essential business’ needs, and delivering exceptional customer and commerce experiences for clients. During his 16+ year career, Benoit has worked across a variety of industries such as fast fashion, high fashion, outdoor/active apparel, footwear, jewellery, health and beauty, retail, consumer goods, B2B, and more. LiveArea became part of Merkle in 2021 and together with dentsu’s UK commerce practice and Merkle existing CX capabilities now forms Merkle’s UK Experience and Commerce practice comprising more than 400 people.
Benoit's Articles, Blog Posts, Webinars and More
Knowing the role your brand should play in customers' lives
Consumer expectations towards their experiences with brands are rising, but it’s important to look beyond transactions to understand your customers. Identify the in-between moments, the micro-moments, and the context, which can be a challenge in a world of proliferating channels and touchpoints.
Intent-Based Customer Journeys – The Next Phase for Customer-Centric Brands
The next phase of personalization involves understanding intent. An intent-based journey moves away from selling people something relevant, to anticipating a discrete need at an exact time, with a highly relevant and curated offer. Content supports an experience, not just a product.
Using Design to Build Brand Trust
Consumer trust is built around the feeling that brands have their best interests at heart. Benoit Soucaret, Creative Director, Merkle EMEA discusses how a positive digital user experience design can help build brand trust.
Personalisation in User Experience – Website Personalisation, Analytics, Recommendations & More
Consumers these days expect hyper-personalised digital experiences, from cosmetics and fashion brands to consumer goods, online marketplaces, and even video streaming services.
