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Azlan Raj

Chief Marketing Officer, EMEA
azlan raj

Azlan Raj is the EMEA chief marketing officer for Merkle and dentsu’s customer experience management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content, and B2B. He is responsible for continually evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Previously the EMEA leader for Merkle’s Customer Experience offering, he built the company’s regional capability to over 1,200 people in just three years.

With over 20 years of experience in the digital industry, prior to joining Merkle Azlan worked for leading brands, agencies, and consultancies, including Barclaycard, SapientRazorfish, and Accenture. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation.

Azlan is passionate about Merkle’s efforts in the diversity, equity and inclusion space, and is actively involved in supporting the ethnicity and mental health pillars. He is especially committed to ensuring that we are embedding inclusivity and social responsibility in our own communications.

Azlan's Articles, Blog Posts, Webinars and More

Blog We suggest...

This is Connected

As we continue to evolve our interactions in the digital world, the life of webinars and the expectation around new content formats is now requiring new energy.
Webinars We suggest...

The Total Customer Experience: Connecting through Salesforce & GA360

Now, more than ever before, your company’s focus on its digitisation strategy and digital maturity is paramount. Without a current option for ‘offline’, the customer journey is reliant on a clear online strategy, a connected set of capabilities, and often a mindset change.
Reports & Whitepapers We suggest...

Customer Experience: From Personalisation to Personal

There’s a significant shift that is gathering pace in 2019 – the evolution of the total customer experience. This not only encompasses consumers’ digital and non-digital touchpoints, but their engagement with buying, service, product and brand experiences – the positive and negative ones. As it should.
Blog We suggest...

Six personalisation tips to avoid spooking your audience

We all know that personalisation is important. But sitting on a wealth of data and ever-evolving tech, how do we get it right without scaring people. Here are a few tips from an expert. Happy Halloween!