Andrew has 20 years of experience as a decisioning expert who leads teams across multiple industries (Telecoms, Consumer banks, Retail and Insurance) and across multiple geographies (Germany, Netherlands, Turkey and Spain). He focuses on delivering scalable centralised next best action solutions across both inbound and outbound channels. He has a keen interest in leading clients in the initial stages of their decisioning journey and providing leadership to fully leverage their NBA platforms.
Andrew's Articles, Blog Posts, Webinars and More
How market timing can affect a customer’s decision-making framework
In the second of this series of blogs, we will be exploring the impact of market timing and how this can lead to either a positive or negative customer experience. We will be illustrating this with three examples to show how timing becomes the most important factor in the customers purchasing experience.
How best to understand your customers schedule to make the Next Best Action
In the first blog of this series, we will explore how best to understand your customers schedule to make the next best action. This will include how businesses use generic timing and the effect this has on customers as well as how to understand where target audience’s attention lies.
Decision modelling stages – how to work through the process
In my previous two blogs, I looked at how and why an organisation should use decision modelling to improve its ability to hyper-personalise its communications. In this last blog in the series, I will walk you through the stages involved in developing decision models.
Topics:
The mechanisms of organisational decision-making
This is part 2 of the 3-part blog series discussing the use of decision modelling notation (DMN) in next best action marketing. In part 1, we examined the reasons for using DMN in Next Best Action (NBA) Marketing and decisioning in general.
Enabling personalised interactions through decision modelling
Enabling personalised interactions across all channels (both online and offline) is the service we provide to add great value to organisations.
Total Customer Experience, fuelled by Next Best Actions
One of the key trends of the last few years has been the inexorable shift to personalised marketing. In the coming year, this approach will grow even more refined – moving from personalised to simply ‘personal’.
