“Should we be using a CDP or a DMP…or both” is a question that arises often. Whilst they share similar attributes (both are based on managing customer data and designed to provide consumer insights) they each have their merits. The purpose of this article is to help standardise and differentiate between CDPs and DMPs from our experience as an expert consultancy in both technologies.
Rudy Banholzer appointed to lead the new expanded operation in the regionRead More
Merkle | Periscopix has been named Performance Agency of the Year at The Drum Search Awards.Read More
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