All Performance Media - Page 5

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Winning with Apps in Paid Search

Authored by: Morgan Vensel |
Published on: Sep 28, 2021

Google’s app campaigns allow advertisers to connect with potential users through engaging creative to drive app installs and measure success based on the incremental value these users drive for the business. With the increased opportunity in apps, a strong strategy is more important than ever. Here are several tips and best practices for app campaigns to ensure success.

Topic: Search Engine Marketing | All Performance Media

Entering the Spotlight - The Travel Industry's Reemergence and How Marketers Can Capitalize

Authored by: Stefanie DeLeon |
Published on: Sep 27, 2021

After a challenging 2020, travel continues to rebound as consumers get more comfortable with taking trips. In this reemergent state of the industry, conveying your key attributes in a concise manner to those most important to you is what will drive success. Here are three tips to capture some of that pent-up demand and evolve your media strategy.

Topic: Travel & Hospitality | All Performance Media

The Retail Holiday Season: Considerations for Paid Search

Authored by: Egle Mazonaite |
Published on: Sep 20, 2021

A large opportunity exists for online retailers this Q4. Retail sales are expected to grow by double digits YoY, with the majority of the increase being driven by ecommerce growth. How can paid search marketers capitalize this holiday season?

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

Google to Stop Allowing Creation of, Edits to Expanded Text Ads in Mid-2022

Authored by: Melissa Reilly |
Published on: Aug 31, 2021

Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?

Topic: Search Engine Marketing | All Performance Media

How to Build a Learning Agenda for Creative

Authored by: Emma Hrustic, Colin Cunningham |
Published on: Aug 30, 2021

In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

Topic: Performance Creative | All Performance Media

Should You Reassess Your Match Type Strategy? Revisiting Google’s Recent Changes

Authored by: Egle Mazonaite |
Published on: Aug 25, 2021

Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?

Topic: Search Engine Marketing | All Performance Media

Three Ways to Assess Performance When Year Over Year Doesn’t Work

Authored by: Melissa Reilly |
Published on: Aug 10, 2021

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?

Topic: Retail & Consumer Goods | All Performance Media

Key Media Insights from Merkle’s 2021 Q2 Digital Marketing Report

Authored by: Marion Gendron |
Published on: Jul 29, 2021

In Q2 2021, consumers shifted their digital purchasing behavior as pandemic limitations relaxed in the US. Let's dive into the key insights from this past quarter.