All Performance Media - Page 5

Latest Posts

Adapting Media in the Face of Supply Chain Disruption

Authored by: Marion Gendron |
Published on: Nov 10, 2021

2021’s global inventory and shipment challenges are intensifying in Q4, forcing changes in consumer experiences and advertising strategies. How can advertisers adjust their media strategy to perform in this challenging environment?

Topic: All Performance Media

Three Considerations for Your 2022 TV Strategy

Authored by: Trevor Hadick |
Published on: Oct 25, 2021

What should marketers be thinking about as they develop a TV strategy for 2022? This post covers three questions advertisers should ask themselves as they begin to submit budgets, create plans, and outline potential testing.

Topic: Programmatic Media & Display | All Performance Media | Performance Media Analytics

Key Media Insights from Merkle’s 2021 Q3 Digital Marketing Report

Authored by: Melissa Reilly |
Published on: Oct 22, 2021

How did the pandemic continue to influence media performance in Q3? Read these highlights from Merkle's Digital Marketing Report to find out.

Considerations for Successful Bidding on Microsoft Advertising

Authored by: Brian Henriquez, Allison Duvall |
Published on: Oct 20, 2021

As engine bidding capabilities have evolved, it's become critical for advertisers to have a distinct strategy for Microsoft Ads. What should brands consider when leveraging Microsoft's bidding capabilities?

Topic: Search Engine Marketing | All Performance Media

Streaming Wars: Who's Winning and Why This Matters to Marketers and Brands

Authored by: Jennifer Mandeville |
Published on: Oct 12, 2021

With deep interest and growth in TV streaming services over the past year, it’s no surprise that the streaming space has become crowded, chaotic, and quite frankly, a little confusing. Who's actually winning the streaming wars and what can marketers expect for 2022?

Topic: Media & Entertainment | All Performance Media

Kick the Cookie Habit. Prepare Your Retail Business For the End of Third-party Cookies.

Authored by: David Hensel |
Published on: Oct 07, 2021

Through the rise of digital commerce, marketers have become increasingly addicted to cookies. But as tech companies and government regulations push them off our plates, business is struggling to adapt.

Topic: Retail & Consumer Goods | All Marketing Technology | Customer Strategy | Amazon and eRetail

Implementing Your Learnings from Creative Testing

Authored by: Emma Hrustic, Colin Cunningham |
Published on: Oct 05, 2021

In part three of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through best practices for implementing learnings from creative testing.

Topic: Performance Creative | All Performance Media

Winning with Apps in Paid Search

Authored by: Morgan Vensel |
Published on: Sep 28, 2021

Google’s app campaigns allow advertisers to connect with potential users through engaging creative to drive app installs and measure success based on the incremental value these users drive for the business. With the increased opportunity in apps, a strong strategy is more important than ever. Here are several tips and best practices for app campaigns to ensure success.

Topic: Search Engine Marketing | All Performance Media