Google’s app campaigns allow advertisers to connect with potential users through engaging creative to drive app installs and measure success based on the incremental value these users drive for the business. With the increased opportunity in apps, a strong strategy is more important than ever. Here are several tips and best practices for app campaigns to ensure success.
After a challenging 2020, travel continues to rebound as consumers get more comfortable with taking trips. In this reemergent state of the industry, conveying your key attributes in a concise manner to those most important to you is what will drive success. Here are three tips to capture some of that pent-up demand and evolve your media strategy.
Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?