Key Tech Stack Variances Across Business Models (Vlog)

We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.

We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

OK Accept Learn More Settings

×

Or, you can reject All Cookies, and continue browsing

The new customer-centric tech stack will look similar for B2C and B2B organizations, but with differences in the
content, activation, and orchestration layer. Like B2B and B2C, organizations with a direct (financial, retail, etc.) or an indirect (consumer packaged
goods) sales strategy can also have differences in language across the tech stack. In this video blog, Merkle's Courtney Trudeau shares more on these key variances across the stack.

Want to learn more about key use cases that the new CX stack can help power? Download our new ebook, The New CX Tech Stack here.