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Migrating Your Marketing Data to the Cloud

Key Considerations Before, During, and After Your Data Transformation

Disconnected data, gaps in 360-customer view, and lack of access to data can cause a loss in revenue and an inability to drive relevant experiences for customers which is why, now, more than ever, moving your solution to the Cloud is essential to delivering exceptional customer experiences.

As part of the Amazon Web Services (AWS) Partner Network, Merkle brings cloud-native expertise to data transformation and identity resolution on the AWS environment, so you get the full value of your investment.

To set your data transformation on the right path, we’ve developed this complimentary guide that highlights key considerations you’ll need before, during, and after your cloud migration. In addition, you’ll learn about AARP’s data modernisation journey which was driven by the need to become more member-centric through the delivery of personalised experiences.

This guide will help you:

  • Feel confident to initiate a cloud migration discussion at your organisation
  • Understand the business case for migrating to the cloud and building a next-gen data transformation solution
  • Prepare a path forward to a successful data migration
  • Find ways to optimise performance even if your migration is in process or is complete