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Delivering Informed, Personalised, Automated Interactions

Five real-world examples of Salesforce Marketing Cloud in action

Delivering Informed, Personalized, Automated Interactions


Getting the full value of Salesforce Marketing Cloud requires the ability to integrate many components and to centralise your business around customer experience. To do that, you need a partner that can enable marketing interactions that are more trigger-based and personalised, with the teams and tech that can support these e­fforts. It means your interactions need to be automated everywhere possible to deliver personalization efficiently at scale. And, your CRM teams need the tools to analyse data from across the enterprise, not just from traditional CRM channels.

Learn how Merkle helped five businesses in several industries reach the full potential of their Salesforce Marketing Cloud investments with examples like:

  • 65.7% Open Rate - A disruptive hospitality brand delivers a complex, interactive email campaign across 32 languages.

  • 30% CTR increase - A food and beverage company moves from batch-and-blast email campaigns to personalized automated marketing program.

  • 220M personalized emails monthly - A global cosmetics company automates the customer journey for 27 sub-brands.


To learn more, please complete the form to download the paper.