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Pivot At The Peak - Merkle B2B & Bloomberg Report

Pivot At The Peak - Merkle B2B & Bloomberg Report Thumbnail

This report is a joint collaboration between Merkle B2B and Bloomberg and explores the rational and emotional drivers of C-suite decision makers in Australia

Insight topics include:

  • Changes in leadership priorities and strategy
  • How the decision-making process has changed
  • Strategic vs. Operational decision drivers
  • Critical moments of truth in the buyer journey
  • Where they turn to for information and support
  • Content and information preferences

Please complete the form to download the report.