CPA Australia (CPAA)
The team had to deliver an enterprise-level re-platform for a new client, in ~6 months, kicking everything off remotely while validating hundreds of pages of previous research the client had invested in. The system that the client had invested in was itself untested in the real world and had never been integrated in the way it needed to be.
Over 200 stakeholders would be engaged during the course of the project in various global markets. The build needed to integrate information from a number of sources making the technical requirements highly complex.
The client itself was going through a rebrand at the same time which would impact the entirety of the design work. No Design library existed meaning the team had to design, validate & build everything from scratch.
As a business CPAA is successful when its members are successful. The digital platform is the main touchpoint for this & with the existing platform being years old, CPAA had to make significant improvements.
All of this started at the height of the second Victoria lockdown.
A team of 41 were deployed across the project utilizing a dual-track agile approach across Design, Development & Data teams.
Design work focused on designing for the entire experience, from member portal through to learning material. Further design work focused on designing for scale through the delivery of a Design Language System that CPAA could utilise in further content. Creating a single view of the customer through Adobe Experience Platform. Teams were blended with client developers & solution architects working as one team.