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Merkle’s John Riccio expands ANZ role to APAC

April 26, 2022

Riccio succeeds Zhengda “Z” Shen, who is retiring after 22 years with Merkle.

Dentsu today announces the promotion of Merkle ANZ CEO, John Riccio who expands his role into Asia Pacific as President, Merkle APAC. Merkle is dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company with over 2,000 experts in ten markets in the region.

With more than 25 years’ experience leading major digital businesses and strategic programs, John is recognised as a specialist in helping clients transform the way they respond to market change and engage consumers. He is an expert at leveraging emerging technologies that support sustainable growth and scale, and he will play a critical role in leading the growth and evolution of Merkle APAC while continuing his current role as CEO of Merkle’s ANZ region. John has an extensive background leading customer experience consulting, most recently as experience consulting partner, APAC, for EY. Previously, he held partner positions at PwC in Australia and Asia, and at IBM in the United Kingdom.

Angela Tangas, CEO dentsu ANZ commented: “As we strive to deliver total experience outcomes for clients and partners as the most integrated marketing services company in ANZ, a core tenant of our growth strategy is building Merkle as ANZ’s leading customer transformation partner. John is well placed to drive our ambitious growth through this expanded remit – a win for us, our clients, partners, and the broader APAC community.”

Speaking on his appointment, John Riccio commented: “Since joining Merkle, I have been impressed by the forward-thinking, agile approach the company takes in the experiences delivered to its clients and employees,” said Riccio. “I am excited to expand my ANZ role across the APAC region, empowering brands to create distinctly better experiences and relationships with their customers across all key technology platforms.”

“John’s appointment is further proof of dentsu’s commitment to accelerating the growth and performance of our customer experience consulting, data, digital transformation, and B2B services across the region,” said Michael Komasinski, Global CEO, Merkle

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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